The IAB released new online advertising numbers for 2007 that show a 25 percent growth over the year before. In the fourth quarter alone, revenues totaled $5.9 billion, a 13 percent increase over the third quarter. “The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,” said David Silverman, partner, PricewaterhouseCoopers. “The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them.” Press release…
Read the full post February 25th, 2008
Oscars ratings were down 20 percent over last year to 32 million viewers — the lowest since Nielsen began tracking viewership back in 1974. Adds MediaWeek: “ABC tried to put a good face on the declines, pointing out the a larger number of viewers could have watched the telecast in DVR playback, and that the telecast pulled in more viewers than any of the other awards shows this season.” I think it has less to do with DVRs and more to do with the Academy’s increasing disconnect with the general public. But that’s just me.
February 25th, 2008
Like many big advertisers, Kimberly-Clark says it’s adjusting its media mix to spend less on TV and more on “nontraditional media,” including the internet and event marketing. In 2004, Kimberly-Clark spent 60% of its budget on television. This year, it will spend 46%.
February 25th, 2008
