It wasn’t too long ago that I was watching something online and though most of the spots were regular auto ads, one was from my local dealer. I want to say that I was watching ABC.com at the time, but it could’ve been Hulu and I was quite surprised when instead of one break being a national truck ad, the service played a local thirty-second which had been repurposed from television and was for one of the dealers in the Albuquerque metro.

I can see why Kimberly-Clark or anyone else would want to increase their net buys. Let’s just hope they don’t become as ubiquitous as Pledge has been on USA or that (insulting and stupid) ad for a cruise line on Hulu. But, I can also see why the ability to package national and local spots would be beneficial to the auto industry or to anyone else with local franchises.

clickon tdc for the story.

if you don’t care to read the story, the expandable chart on the right might make for a quick take on the subject.