The lowest-rated Academy Awards ever
Cory Bergman February 25th, 2008
Oscars ratings were down 20 percent over last year to 32 million viewers — the lowest since Nielsen began tracking viewership back in 1974. Adds MediaWeek: “ABC tried to put a good face on the declines, pointing out the a larger number of viewers could have watched the telecast in DVR playback, and that the telecast pulled in more viewers than any of the other awards shows this season.” I think it has less to do with DVRs and more to do with the Academy’s increasing disconnect with the general public. But that’s just me.
5 Comments Add your own
1. Dave | February 26th, 2008 at 7:04 am
When I heard Rush Hour 3 didn’t get nominated for Best Picture… I refused to watch.
:-)
2. tdc | February 26th, 2008 at 7:42 am
they should get webtrends or compete to do the counting- they could EASILY double those numbers.
3. Daniel | February 26th, 2008 at 10:28 am
If those trends continue it’ll be shown only on ‘Spike’ late at night…
4. Rob | February 26th, 2008 at 10:54 am
Spike has dropped out of bidding for the Oscars. It’s going to be hosted on CMT. Talks are underway to get Mario Lopez or Wink Martindale to host.
5. A Reader | February 26th, 2008 at 1:26 pm
I agree with you, Cory.
I think the lackluster ratings have more to do with the choices the Academy made this year in all the major nominations, recognizing movies many potential viewers never heard of, let alone saw.
Last year had Dreamgirls, The Departed, Little Miss Sunshine, films like that. This year, we had There Will Be No Blood For Old Men’s Oil or something like that. I know that wasn’t the real title, just being facetious. I doubt anybody will remember everything that won this year.
Just saying.
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