Pesky mucus hard to forget, even for DVR users

Don Day February 26th, 2008

A new study by NBCU finds that some ads are memorable - even for users of TiVo and other digital video recorders - who skip through the ads. Among the most memorable spots? Those Mucinex ads with the green phlegm monsters, and Bourne Identity ads with Matt Damon (who my female friends would note is not a green phlegm monster). The fairly limited study tracked a group of folks who watched the premier of Journeyman earlier this fall. WSJ: “The most successful ads concentrated the action and the brand’s logo in the middle of the screen, didn’t rely on multiple scene changes, audio or text to tell the story, and often used familiar characters. People were also more likely to remember an ad in fast-forward mode if they had seen it once before live.”