The Rivers duo covers the Oscars

Michael Gay February 26th, 2008

This was an interesting content strategy from the AOL blog Stylist. They had Joan and Melissa Rivers cover the Red Carpet in a video for the site. According to the site, it’s been viewed over 250,000 times. No matter your opinion on the duo, there is an audience for them, and a blog was their platform to do what they do. Smart move by Stylist.

5 Comments Add your own

1. tdc | February 27th, 2008 at 11:29 am

just for future reference, my stylist says the blog is actually called Stylelist.

it might come in handy since you’re working with so many aol’rs these days.

you can thank my stylist.
2. Anonymous | February 27th, 2008 at 12:14 pm

Good thing as nobody really watched them/

BTW why is TDC’s name in my field if I never touched it?
3. tdc | February 27th, 2008 at 12:35 pm

infecting computers the world over!
4. tdc | February 27th, 2008 at 12:53 pm

BTW- just kidding.
5. partyenergy | February 27th, 2008 at 1:41 pm

I do not belive