Obama’s big local web buy
Cory Bergman February 27th, 2008
WFAA.com and DallasNews.com are serving this big expandable Obama ad.
Once it resolves, it has an embedded player and a link to find voting locations. (Full disclosure: Both those sites are owned by Belo, the same company that owns KING5.com, where I work.)
Update: Obama also bought the same ad on 24 other sites, including Ohio.com and Chron.com. They’ll run for a week.
9 Comments Add your own
1. Rob | February 27th, 2008 at 12:06 pm
I kinda prefer the Obama ad one of our producers found on YouTube yesterday (Link in my name).
2. Anonymous | February 27th, 2008 at 12:27 pm
I am personally tired of cars and such zooming over the Yahoo! home page and having one ad panel to the right of the You Tube featured clips and then it rolls up on the feature, that’s braindead.
3. Safran | February 27th, 2008 at 1:19 pm
Is it me, or does it kinda look like Obama’s got his eye on that Saturn? And that the $2,500 “Cash Back” is the “Change We Can Believe In.”
4. Anonymous | February 27th, 2008 at 1:47 pm
Just you, I think.
5. Anonymous | February 27th, 2008 at 1:50 pm
Rob, you do realize that “Obama ad” was produced by Rush Limbaugh, right? I’m not sure if you’re slow on the uptake, or hoping we are.
6. Rob | February 27th, 2008 at 2:56 pm
Hi Anonymous … Yes. I’m aware it’s a Rush Limbaugh clip. No I’m not slow on the uptake and I didn’t assume you were slow on the uptake … but then again, I don’t know who you are so I guess that’s a blanket statement to everyone that posts anonymously here.
7. Charles | February 27th, 2008 at 8:59 pm
Oh, yes. Because people just LOVE banner ads that take up most of your screen. Please, add an overlay as well! And make the “close” button impossible to find.
Poor Team Obama… I thought they knew the web folk better than to do something hideous like this! It gets your attention… like a bad local car commercial.
8. Rob | February 27th, 2008 at 9:20 pm
I guess I’ll add a more serious post here now. Here’s the problem with political advertising on the web. It’s lucrative, it brings in cash, but the first time I got a political ad on the last site I worked at we were peppered with calls and e-mails because the ad, in their opinions, amounted to an endorsement of the candidate even though the ad (And this was a 120×180 vertical) said “Paid for by …”
The reason? The opposing candidate didn’t buy ad space on the site, even though he was offered a package of equal value.
Now imagine the potential feedback sites will get when they post ads like this. Lucrative money makers, yep, but the hazard - perhaps a small one - is some people don’t read the fine print and take the ad as an endorsement … especially if only one candidate is buying space on the site.
9. Swift Loris | February 28th, 2008 at 11:50 pm
Oh, man, I find those expandable ads absolutely infuriating.
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