Lin planning entertainment niche sites

Cory Bergman February 27th, 2008

Similar to the Gannett interview above, there’s some news in this TVNewsday interview with Lin TV’s online chief, Robb Richter. “It was just unbelievable the traffic we got and the interest we got on those sites.” Richter says about Lin’s network of 17 political microsites on Super Tuesday. As we’ve reported before, Lin has purchased political domain names across the country in the hope of teaming with other broadcasters. “We’ve talked to a few broadcasters about just basically giving them the back end. We’ll probably be rolling out a couple of other political.tv web sites with other smaller broadcasters in their markets this spring,” he says. Coming soon, Richter says he’s planning to launch entertainment microsites in a few of the group’s markets. And he’s working on a search product. “We believe that you can go to yellowpages.com and you can go to Google and you can go to Yahoo! and that’s fine, but they don’t have that hyperlocal content, they don’t have the relationships with the advertisers locally that we do,” he said. Also, Lin sites will be getting a new video player in the second quarter. (Free sub. req. for TVNewsday)