Newspaper job ads ‘ineffective,’ HotJobs grows
Cory Bergman February 27th, 2008
Another nail in the coffin for print recruitment ads, this time from Classified Intelligence, which conducted a study on the effectiveness of job postings in newspapers. A survey of HR execs revealed that print is the most ineffective way to find good job candidates. So what’s the most effective? HotJobs. Explains Editor & Publisher, “Classified Intelligence editors point to Yahoo’s partnership with more than 600 newspapers as the probable reason for the uptick in utility. HotJobs traffic in the U.S. jumped 50% year-over-year compared to CareerBuilder, the report noted.”
Interesting. And by the way, if you haven’t posted a free job on Lost Remote, you should give it a try. We hear it’s very effective.
4 Comments Add your own
1. Sobo | February 27th, 2008 at 2:03 pm
Nice plug for the LR Jobs board!
2. Cory | February 27th, 2008 at 2:08 pm
I have to work it in every so often.
3. oakling | February 27th, 2008 at 3:14 pm
Interesting that newspaper ads don’t work… but a site that partners with them does. WTF? I use Craigslist for all my job searches - I’m lucky to live in a tech-dependent area where I actually can do that. I avoid newspaper ads because I figure that (1) the application process will be a pain in the butt, while if I apply online I can just send in a resume and cover letter right away, (2) anyone placing just a newspaper ad is probably in a creepy or failing business (yes, I know this is just a prejudice and not a reality), that they are either going to underpay me or want very specific advanced qualifications, and (3) anyone placing a newspaper ad is withholding information about the job either by virtue of the limited space or on purpose and I’m better off reading a long ad online and then Googling them!
4. Howard Owens | February 29th, 2008 at 9:17 am
All I know is that every time I have a position to fill, the best response I get is from the ad I place with a newspaper (which includes online and print). It’s where I get the most resumes from and the best qualified candidates.
The least effective has been craigslist, followed by Career Builder. Dice and boards such as Journalism Jobs has been OK, though I’ve never hired a candidate who came to me through Dice or JJ.
This has been true in Ventura, Bakersfield and now Rochester.
Exception is for higher-end jobs where I have a budget to pay relocation … but then those jobs have been filled through my own social network (not even through LinkedIn).
I would say this applies to a couple dozen hires I’ve made over the past four years in three different locations.
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