Archive for March 3rd, 2008
Fox Chicago’s online experiment is expanding. LiveNewsCameras.com first just featured live feeds from Fox owned-and-operated stations, and now you’ll find feeds from WGCL (CBS Atlanta), WDIV (NBC Detroit), WPLG (ABC Miami), KPHO (Phoenix CBS) and more. “We welcome stations that want to participate, but we are not just talking to television stations,” explains the LiveNewsCameras blog. “We have been in conversations with newspapers and other news organizations that are starting to experiment with live news video.” Also, the site debuted new features last week, such as new category tabs and “share this” functionality. Are you still watching?
March 3rd, 2008
A group of top news and sports newspaper editors plans to meet with Major League Baseball to protest the league’s strict new online rules that we reported last week. “This is all about limiting what any of us can do on the Internet with our property,” said AP Sports Editor Terry Taylor. “It is no different than telling a newspaper what it can print.”
March 3rd, 2008
Similar to MTV Networks’ strategy (it created 32 sites in the last year), AOL says it plans to launch a dozen new sites in six months and as many 20 or 30 by the end of 2008. “We want to be sure we are appealing to as many consumers as we can,” said Bill Wilson, executive vice president of programming. In the last year, AOL has launched Spinner, a music site, and Asylum, a men’s lifestyle site (below). Both are designed with a TMZ-like blog format. New sites will likely follow similar models.
Meanwhile, VentureBeat has this to say about AOL’s strategy: “It’s hard to feel excited about a company that hopes to succeed simply by putting more of its product on the web rather than focusing on improving the sites they already have. It’s the old quantity versus quality argument.
March 3rd, 2008
- Stronger upfront ad sales expected for the networks (WSJ sub. req.)
- NBCU digital chief Beth Comstock moves back to GE as senior VP
- Michael Eisner debuts his second web show, “The All-For-Nots”
- So, what’s missing from this Fox Business billboard ad in NYC?
- Last.fm mashes your listening profile with SXSW schedule
March 3rd, 2008
I apologize in advance for tearing apart this story, but it’s Monday and I’m feeling a little spunky. TVNewsday has posted a story by Arthur Greenwald that promises a “map for new revenue” for local TV sites. Among them: go after luxury and high tech advertisers (banks, cell phone companies, cable companies and investment firms), sponsor your Doppler radar and sell “special sponsorships” for online video. “I confess it was news to me that Internet users watch more video on local TV news Web sites than all those other TV-related sites,” writes Greenwald. “And it’s going to surprise your ad clients, too.” Well, the data he’s citing is that myopic Magid study from last week, so I’ll correct Greenwald’s error here in reminding him that the study questioned local TV news viewers, not internet users. Anyway, while Greenwald’s “new revenue” advice isn’t necessarily wrong, it’s just old. Most TV station sites have been sponsoring weather and video forever, let alone going after luxury and high tech advertisers. And if you ask me, to find new online revenue trends, make sure you read Borrell’s research, not Magid’s.
March 3rd, 2008
The web show cratered on NBC and is moving to Bravo. But should shows like these migrate to TV at all? TV Week has the interesting backstory of how Quarterlife was shot for less than half of a traditional TV budget. Maybe THAT’S what should migrate to TV.
March 3rd, 2008
