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60 Minutes correspondent Lesley Stahl is joining some other big names to launch a new site targeted to women over the age of 40, WowoWow.com, which plans to debut this Saturday. “I wanted to call the site AllTheGoodNamesAreTaken.com,” jokes columnist Liz Smith, also a co-founder.
11 comments March 6th, 2008
TechCrunch is reporting that Technorati is planning to launch an ad network for blogs, similar to Federated Media (which powers advertising on this site) yet more of a focus on smaller “long tail” players. Also, News.com is reporting that Federated Media is looking for a second round of financing in the $20 to $30 million range.
1 comment March 6th, 2008
NBC.com has the results back from another in a series of consumer surveys from people watching “NBC Rewind” video. As we’ve seen from ABC.com and others who have commissioned similar surveys, the ad recall for show streaming is off the charts: 86% in NBC.com’s case. And NBC.com said “ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.” The survey also concluded that 77% say NBC Rewind was a compliment, not a substitute, to TV. Press release with a few more details follows below…
Read the full post Add comment March 6th, 2008
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