Report: Technorati to start blog ad network
Cory Bergman March 6th, 2008
TechCrunch is reporting that Technorati is planning to launch an ad network for blogs, similar to Federated Media (which powers advertising on this site) yet more of a focus on smaller “long tail” players. Also, News.com is reporting that Federated Media is looking for a second round of financing in the $20 to $30 million range.
1 Comment Add your own
1. oakling | March 6th, 2008 at 1:31 pm
That’s kind of genius. They don’t even need to rely on site owners’ ideas about how many visitors they get - they have tons of data about the eyes on each blog right at their fingertips.
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