Comments on: What I learn from watching Apple

By: Dave

Dave — Mon, 10 Mar 2008 15:05:04 +0000

I couldn’t agree more. It’s the driving philosophy behind our recent redesign. The results show a clean look can work. Advertisers stand out more. Click-throughs have increased. Pageviews are up. User questions on where to find things are down.

By: Er

Er — Mon, 10 Mar 2008 05:06:40 +0000

It’s really sad that Apple has so few products, they can all fit on one table.

By: Dan

Dan — Mon, 10 Mar 2008 02:57:22 +0000

Damn your good Don. You nailed it.
But how do you get TV stations and networks,
who clutter up their own air with bugs and even more
bugs now (for what’s happening next week on ABC
all through the program you are trying to watch)
and programs like the Today Show where things are
moving around so much you can hardly watch the
actual information providers. How to get programing
types and management types like this, with absolutely NO taste and no sense for restraint, to do web sites any different?

Dan

By: Rob

Rob — Sun, 09 Mar 2008 21:41:19 +0000

I talked to Graeme Newell at 602 Communications a week ago and he told me this simple statement: Evolution, not Revolution.

Change won’t happen today or next week. You have to bring along traditional media managers slowly to see how non-traditional / new media / Interweb really works differently than TV.

While what Graeme said makes sense my concern is whether managers realize that by the time they’re ready to get out of the “What’s good for TV is good for the web” mindset, and especially get out of the ‘Instant ROI before we commit to development costs’ mentality, AND treat the Interweb as an autonomous content syndication system the opportunity will have already passed them by.