Dayport acquired by Entriq

Michael Gay March 10th, 2008

The video setup that powers the CBS O&O sites, Oprah.com and several others has been acquired by Entriq. Dayport’s site already touts the deal, which was announced with undisclosed terms. (Disclosure: I used Dayport’s tools while I worked with CBS.)

Press release:

Entriq Strengthens Digital Media Management and Delivery Offerings by Acquiring DayPort
Expanded Portfolio Delivers Comprehensive End-to-End Solutions to Companies Seeking to Manage, Control,
Monetize, and Distribute Digital Content

Carlsbad, Calif.—March 10, 2008—Entriq, a leading digital media company that enables content providers and broadcasters
to leverage the power of new media distribution, today announced a definitive agreement to acquire DayPort, a
leader in video publishing, content, workflow, and syndication solutions.

As broadcasters and entertainment providers seek to realize the potential of the digital media economy, they face an
ever-increasing volume of syndication and distribution opportunities that stretch the production capabilities of their organizations.
Yet reaching connected audiences across a wide variety of consumer platforms is key to reinforcing their brand and
diversifying their revenue mix. And gathering information that allows them to offer better targeted services is vital if they are
to maximize traffic and pay or advertising revenue.

Entriq’s acquisition of DayPort is in direct response to these challenges, delivering an unrivalled depth of functionality across
the full range of components required to serve this ever-changing landscape. By merging, the companies are able to offer
their customers a unified system, allowing flexibility and control of all aspects of their on-demand business, but also bring a
powerful set of partners, components and services that can be integrated with existing technologies found within the
traditional media environment.

“Customers are calling for complete yet flexible solutions that get content online and distributed to a range of channels and
in accordance with diverse business requirements,” said Guy Tennant, Chief Operating Officer at Entriq. “In DayPort we
have found a perfect strategic partner for Entriq. By combining our complementary solutions we have the opportunity to
equip our customers with the tools that they will need to realize new revenue opportunities, and reach and retain audiences
wherever they are.”

“When you look at the volume of video on the Net, you’d assume it was easy to publish and syndicate. Unfortunately, most
media companies rely on multiple complex and sometimes disparate back end technologies in order to get their content
online,” said Cory Factor, CEO of DayPort. “Now, media companies can join existing customers, such as Oprah’s Harpo
Productions, Martha Stewart Omnimedia, BskyB, CBS and others and to radically simplify the task of making their videos
available to audiences, across channels and media devices and via both paid and ad-supported business models.”

While the terms of the agreement are undisclosed, Entriq announced that in the merged company, Factor will join Entriq as
CTO, while other DayPort executives are assuming roles in the management team at Entriq.

“We are seeing a strong endorsement of our direction from the market and expect to be able to announce several deals
showcasing both product sets in action soon”, said Jan Steenkamp, CEO at Entriq.

Integration
The company will continue to operate Development and Support offices in both Minnesota and California. Entriq’s international
base of sales and project staff will provide local support and integration services to customers wherever required. As
the Dayport brand will fold into Entriq’s, the resulting, expanded Entriq offering will provide the following customer benefits:
• A comprehensive end-to-end solution to publish, approve, control, syndicate, monetize and analyze their digital
media business reaching mobile, broadband, streaming, podcasting and IPTV environments.
• An on-line portal that allows syndicate networks to co-brand, mix advertising, measure and reconcile the results of
209 South Second Street, Suite 408, Mankato, MN 56001 USA
Tel USA +1 507 344 3000 Tel International +44 (0) 1729 825 700 Email sales@dayport.com Website www.dayport.com
distribution deals with the broadcaster.
• Flexible architectures that complements existing components and allow investments in hybrids of Licensed Software,
and or Software-as-a-Service (ASP) models.
• Commerce, user management, and customer care solutions that integrate all aspects of user management and control
to optimizing revenue potential and target services on any device.
• Secure content delivery using industry accepted DRM solutions, access control methods, and regional and distribution
network control so that rights agreements can be honored and enforced.
• Mechanisms to control, manage, moderate, and publish user generated content publication.
Demos of the combined solution will be showcased at the Entriq booth at the NAB show in Las Vegas in April 2008.
Lastly, Cabrillo Advisors, LLC, a San Diego based M&A advisor, served as exclusive advisor to Entriq on the transaction.

About Entriq
Entriq powers digital media business models by providing patented end-to-end solutions for packaging, delivering and monetizing digital content. Operating globally, Entriq helps customers realize their digital media strategies with integrated and unified capabilities designed for real-time performance and counts some of the world’s largest media companies and sporting bodies as customers, including: UEFA, Infront, NASN, RTL, MTV Networks, World Wrestling Entertainment (WWE), Viacom, Foxtel (Australia), Channel 4 (U.K.), and BT Media and Broadcast. Entriq is headquartered in Carlsbad, Calif., with offices in New York, and Los Angeles, as well as the U.K., France, the Netherlands, Germany, Singapore, China and Australia. Entriq is a division of MIH Ltd., a wholly owned subsidiary of Naspers. For more information, visit www.entriq.com

About DayPort
Founded in 1999, DayPort is the only true end-to-end media management solution offering technically advanced and integrated solutions for each stage of the content life cycle – from content acquisition through content consumption. Because of DayPort’s capabilities, some of the most demanding traditional broadcasters and new media companies consider DayPort a trusted solutions provider.

Media Contacts:
For Entriq
Melissa Klein or Jason Throckmorton
415.625.8555
entriq(at)launchsquad(dot)com