Cable firms join forces on targeted ads
Cory Bergman March 11th, 2008
This is scary stuff for broadcasters. The nation’s six largest cable companies are teaming up to allow advertisers to buy targeted ads across the entire network. While there is a ton of work to go before it’s ready for prime time, the ability for advertisers to target specific TV spots to specific set-top boxes on a massive scale would give the cable industry a big, big boost. Of course, the question remains, can six cable companies work together to pull this off?
1 Comment Add your own
1. Anonymous | March 11th, 2008 at 7:33 pm
What would be more interesting is how many subscribers they can target without violating their municipal franchise exclusivity agreements.
Seattle, for example, has strict privacy terms in its agreement with Comcast that would bar the company from providing subscriber information specific to a receiver box to any third party without a court order.
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