Iger: PC replacing TV as entertainment source
Cory Bergman March 12th, 2008
At the McGraw-Hill Media Summit, Disney President and CEO Bob Iger chastised media execs “for their skittish view of the multiple-platform approach to delivering content,” reports Michael Malone in B&C. “In the years ahead, broadband on the computer will be the primary source of entertainment for kids,” Iger said. “It’s just as important to them as the TV set now.”


8 Comments Add your own
1. fleetwood mack | March 12th, 2008 at 4:52 pm
Always been the question: Which screen is the winner?
Iger says not the TV. Is this the answer to whether it’s the wired or unwired screen that winds up being the primary source for us irrespective of screen size?
Iger’s bets have been winners so far, is this another?
2. tdc | March 12th, 2008 at 5:25 pm
i took notice of how he said “will be primary source of entertainment “.
are we ready to admit that the computer screen has already become the primary “information” source?
3. Jeff Bailey | March 13th, 2008 at 8:18 am
The computer screen has been my primary source of news and entertainment for a long time now. At night I’ll read news sites and blogs, play online poker and, with my tuner card watch TV, sometimes all at the same time. Alt+Tab is very handy for those ADD moments in life.
4. Ed | March 13th, 2008 at 8:22 am
These TV vs Computer threads always amuse me, because the question isn’t between “tv vs computer”, but really “cable box vs “computer”.
Which is pretty funny in its own right, since a modern cable box is a linux pc.
Its not even a “ISP vs. Cable provider” argument, since most of the time the ISP IS the cable provider.
So, is the argument really about which line on the consolidated bill you get from Comcast represents where you watched a show on?
So, in the end, its just a stupid argument..
5. tdc | March 13th, 2008 at 9:15 am
i don’t think it’s a “stupid” argument at all.
just last week magid and hearst were out with their take on the subject (you heard of them, right?)
nonetheless, “my” argument was based around INFORMATION of all stripes, not just news. and not just the tv vs. the computer. rather which will win out as THE communications device.
take for example the information contained in the yellow pages. wall street is voting with their collective feet lately regarding the viability of the printed book.
i come armed with data, too.
feel free to check the one year charts of idearc (IAR) and rh donnelly (RHD)
6. Ed | March 13th, 2008 at 11:58 am
It really is silly, because the line between a “TV” and a “Computer” is so blurred that the distinction is confused.
What’s an AppleTV? A computer or a TV? What about a Tivo? Do I have to put down a different answer if I recorded the movie I watched on the Tivo through the cable, or if I downloaded it through Unboxed?
Which box do I check for the movie I watched from Hulu on my laptop connected through DVI to my Sony TV?
7. Rocker | March 13th, 2008 at 1:19 pm
The real question is “lean forward” vs. “lean back” viewing modes… will there always be a market for passive, lean back viewing on a large screen? The rest is semantics…there I agree with Ed.
8. tdc | March 13th, 2008 at 1:47 pm
well, i did get him to back down from “stupid” to just “silly”.
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