Pepsi debuts new brand… not on TV

Cory Bergman March 13th, 2008

Uh oh, another huge traditional advertiser is bypassing TV and print.

3 Comments Add your own

1. Rick Ellis | March 13th, 2008 at 9:32 pm

Well, Pepsi has done a few big brand promotions that were primarily focused online (we’ve done a couple in the past year).

We participated in a big Tava campaign, with some giveways of Tava swag (including a video iPod), and a bunch of samples. And although we didn’t go, we got an invite to the Sundance launch.

FWIW, the response rate for the contest was huge. A much higher response rate than is the norm for us.
2. david title | March 14th, 2008 at 9:27 am

As the web incorporates more and more video along with all of its existing interactive tools it will become more and more likely to see brands focusing almost all their efforts online.
3. Anonymous | March 15th, 2008 at 1:38 pm

It’ll be dead as Crystal Pepsi in two months if this site marks the only place I’ve even heard of it, and I’m probably not going to bother to find out what IT actually is.

Really braindead marketing not using all your guns and does Kevin Bacon know about it?

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