Comments on: Pepsi debuts new brand… not on TV http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/ Where TV Finds the Future Sat, 05 Jul 2008 20:44:25 +0000 http://wordpress.org/?v=2.5.1 By: Anonymous http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-801840 Anonymous Sat, 15 Mar 2008 20:38:33 +0000 http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-801840 It'll be dead as Crystal Pepsi in two months if this site marks the only place I've even heard of it, and I'm probably not going to bother to find out what IT actually is. Really braindead marketing not using all your guns and does Kevin Bacon know about it? It’ll be dead as Crystal Pepsi in two months if this site marks the only place I’ve even heard of it, and I’m probably not going to bother to find out what IT actually is.

Really braindead marketing not using all your guns and does Kevin Bacon know about it?

]]> By: david title http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-799766 david title Fri, 14 Mar 2008 16:27:34 +0000 http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-799766 As the web incorporates more and more video along with all of its existing interactive tools it will become more and more likely to see brands focusing almost all their efforts online. As the web incorporates more and more video along with all of its existing interactive tools it will become more and more likely to see brands focusing almost all their efforts online.

]]> By: Rick Ellis http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-798793 Rick Ellis Fri, 14 Mar 2008 04:32:17 +0000 http://www.lostremote.com/2008/03/13/pepsi-debuts-new-brand-not-on-tv/#comment-798793 Well, Pepsi has done a few big brand promotions that were primarily focused online (we've done a couple in the past year). We participated in a big Tava campaign, with some giveways of Tava swag (including a video iPod), and a bunch of samples. And although we didn't go, we got an invite to the Sundance launch. FWIW, the response rate for the contest was huge. A much higher response rate than is the norm for us. Well, Pepsi has done a few big brand promotions that were primarily focused online (we’ve done a couple in the past year).

We participated in a big Tava campaign, with some giveways of Tava swag (including a video iPod), and a bunch of samples. And although we didn’t go, we got an invite to the Sundance launch.

FWIW, the response rate for the contest was huge. A much higher response rate than is the norm for us.

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