Comments on: CBS stations debut local ad network

By: Tom

Tom — Sun, 13 Apr 2008 05:04:08 +0000

I appreciate how the photo above doesn’t actually have an advertisement in it, just a “house ad” promoting a local CBS affiliate, for which the blogger would presumably get paid nothing.

By: Rick Ellis

Rick Ellis — Tue, 18 Mar 2008 16:34:07 +0000

I couldn’t find any links to the sites who are participating in the program, but I did see some prominent links offering bloggers the chance to sign up.

Still, it might have made sense to have some link to a story about the program on the five participating sites, given the amount of press the idea was getting on Monday.

By: Chris

Chris — Mon, 17 Mar 2008 23:09:35 +0000

I looked at some CBS O&O sites Monday afternoon that have launched this (Chicago, Denver, etc.) and couldn’t find evidence of the new widget on their sites. I wanted to check it out, because it sounds innovative. Am I blind? (Feel free to say yes. I guess I’m overlooking it.)

By: Rick Ellis

Rick Ellis — Mon, 17 Mar 2008 21:06:43 +0000

It’s a good idea (and one I’ve been championing for awhile), but my main question with this idea is whether a banner-driven CPM ad model is the way to go.

I suppose for branding purposes it works, but a click-per-action model is probably a lot better deal for the advertisers.

By: Rex

Rex — Mon, 17 Mar 2008 19:03:33 +0000

I like! The local ad network is totally the model that could succeed, if media companies get to it before Google gobbles it all up.