Archive for March 18th, 2008
You’ll remember WKRN.com offered many features that were innovative when they launched. The site has now relaunched as a WorldNow site.
Adds Cory: They also recently relaunched NashvilleisTalking, ditching the blog and turning it into a user-generated blog aggregator. Nashville blogs, by and large, are giving it a big thumbs-down. “What the heck is going on with Nashville is Talking?” blogs one. “It’s flooding my RSS feed with stuff and I look over there and it looks good, but there are just words, words, words and I can’t make heads nor tails of them. It’s like a handsome, drunken Frankenstein’s monster.” That’s what happens when you shift from an editorial-aggregation model to a pure user-generated aggregator. I’d write a little more about the relaunch, but the site is down right now.
Screen grab of the new WKRN.com…
March 18th, 2008
Subtle but significant changes to how the Audit Bureau of Circulation measures newspapers have been initially approved and will go into effect in 2009. Under the new rules, newspapers will be able to count circulation as “paid” regardless of the price at which the paper is sold, bringing newspaper rules in line with those for magazine publishers. Advertising opportunities are a prime driver behind content strategies. Is this the major step that will change the local newspaper into a daily or weekly magazine (don’t think about paper type and size as I say that, but publishing strategy), and drive breaking and spot news completely to electronic formats?
March 18th, 2008
Forecasters in Sunnyvale say that Yahoo’s three-year outlook is flush, with billions in revenue and double the cashflow after costs, and that Microsoft’s unwelcome takeover bid vastly undervalues the company. Google has gone on record to say that the potential takeover will hurt the Internet, as Microsoft’s corporate record isn’t exactly the picture of openness. Google also echoes Yahoo’s optimism about the future of online advertising during a down economy, saying that the advertising base is broad and international and also pointing to the past success of direct marketing in slow economies. The faithful will recall that 2011 has been identified as the tipping point when the online medium will surpass print and broadcast in total advertising value.
March 18th, 2008
Jeff Jarvis has a few more details on CBS’ announcement yesterday that it’s creating a local ad network in each of its O&O markets.
March 18th, 2008
Lexington’s WLEX drove 455,000 pageviews in a single day — in a market with around 1 million people — due to it’s aggressive coverage of a big snowstorm. “We’re coming to the point where the online is as important as on air,” said Bruce Carter, director of news and marketing.
March 18th, 2008
