Comments on: WLEX capitalizes on web weather coverage http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/ Where TV Finds the Future Sun, 06 Jul 2008 10:45:07 +0000 http://wordpress.org/?v=2.5.1 By: SMB http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805098 SMB Tue, 18 Mar 2008 17:42:54 +0000 http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805098 I love weather as well - but weather page views are like crack, they're easy to score and get hooked on. 10k uniques on a big weather day can equal 250k page views, easy - thanks to refreshing content, etc - and 25 page views per unique certainly is high engagement - so it looks good. Just remember to keep the focus on building unique users, not page views, since anyone can "manufacture" page views with meta tags, etc - but you can't (easily) manufacture a unique visitor, right? Like I said - weather is the crack of the TV web business. Digg and Fark are more like meth...but that's another story.... :) I love weather as well - but weather page views are like crack, they’re easy to score and get hooked on.

10k uniques on a big weather day can equal 250k page views, easy - thanks to refreshing content, etc - and 25 page views per unique certainly is high engagement - so it looks good.

Just remember to keep the focus on building unique users, not page views, since anyone can “manufacture” page views with meta tags, etc - but you can’t (easily) manufacture a unique visitor, right?

Like I said - weather is the crack of the TV web business. Digg and Fark are more like meth…but that’s another story…. :)

]]> By: Don Day http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805070 Don Day Tue, 18 Mar 2008 16:42:42 +0000 http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805070 I should say "the weather website in our market" I should say “the weather website in our market”

]]> By: Don Day http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805069 Don Day Tue, 18 Mar 2008 16:42:22 +0000 http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/#comment-805069 We've been working to position ourselves as the weather website -- and during a snow storm last month, we saw traffic over the 500k mark for 4 days in a row - and a spike up to 900k. It powered KTVB.COM to a record month, and we've stayed at a higher level than before the storm. Weather is the best, easiest driver of traffic -- but you have to do the work in advance so people know where to turn. We’ve been working to position ourselves as the weather website — and during a snow storm last month, we saw traffic over the 500k mark for 4 days in a row - and a spike up to 900k. It powered KTVB.COM to a record month, and we’ve stayed at a higher level than before the storm. Weather is the best, easiest driver of traffic — but you have to do the work in advance so people know where to turn.

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