Online advertisers to spend through turbulence
Cory Bergman March 19th, 2008
What recession? The research company eMarketer released an updated online advertising forecast, predicting that spending will increase 23% this year. As PaidContent points out, that’s a downward revision from eMarketer’s forecast in November of 28.5%. But still, considering the economy right now, that’s an amazing growth number. Through 2012, eMarketer predicts the most growth will be in rich media/video advertising, from a 9.7% share in 2007 to a 18.5% share in 2012. Meanwhile search, display ads, classifieds and lead generation will stay rather consistent in share.
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