HuffingtonPost beats DrudgeReport?

Michael Gay March 24th, 2008

Arianna Huffington’s politics and news blog The Huffington Post has topped Matt Drudge’s DrudgeReport according to the February comScore and Nielsen NetRatings, points out AllThingsDigital. The Huffington Post is a relative newcomer to the online media landscape, launching in May 2005. The site is made up of various news sources and columnists. According to an article by the New Yorker, Huffington Post generates $11 million each year and has 46 full-time employees.

Surrounding the news articles are the highly opinionated posts of an apparently endless army of both celebrity (Nora Ephron, Larry David) and non-celebrity bloggers - more than eighteen hundred so far. The bloggers are not paid.

Wikipedia has the list of the bloggers. I never realized how many there are.

New school vs. old school. Left vs. right.

5 Comments Add your own

  • 1. Anonymous  |  March 24th, 2008 at 5:25 pm

    This backs up what Alexa shows, too. I’m sure part of it is ideology, as people become more and more disaffected by Republicanism and conservatism in the Bush era. Part of it, too, is likely the state of the presidential campaign, with all the news being on the Democratic side. But I’m sure a lot of it also has to do with the fact that, disregarding politics for a moment, and perhaps putting it a bit simplistically, HuffPo is an interesting website and Drudge is a rather unremarkable webpage. You and I may know Drudge’s history with the Lewinsky scandal and know that the site is influential. But if you tell someone who hasn’t heard of it to check it out, they’re unlikely to bookmark that page for any reason other than to marvel at what web design looked like in 1994. I used to be a Drudge junky because I knew how influential it was, but I came to realize that if a story were of any importance or legitimacy, I would see it elsewhere, on sites less likely to cause eye strain. News outlets aren’t letting Drudge define what’s a story anymore, either. They may say otherwise in an occasional and embarrassing puff piece, but those puff pieces are just an easy way to cultivate links from a rather ego-driven webmaster’s namesake. By contrast, HuffPo is interesting not just because of its influence (which is increasing — every major media outlet wrote stories about HuffPo’s exclusive with Obama on race), but also because it is, in and of itself, simply more interesting. It has regular original reporting, for example, not just an occasional “The Drudge Report has learned…” tip. HuffPo has even discovered AJAX, comments, how to use the color palette in Photoshop, and lots of other features that have popped up on the Internet over the last decade or so. And the site’s multiple sections contribute to what its new tagline appropriately calls an “Internet Newspaper.” I wouldn’t mind if some traditional newspapers’ webpages took tips from it.

  • 2. Anonymous  |  March 24th, 2008 at 5:29 pm

    Wow, I didn’t realize what a wall of text that was. Here, try a paragraph break or two:

    This backs up what Alexa shows, too. I’m sure part of it is ideology, as people become more and more disaffected by Republicanism and conservatism in the Bush era. Part of it, too, is likely the state of the presidential campaign, with all the news being on the Democratic side.

    But I’m sure a lot of it also has to do with the fact that, disregarding politics for a moment, and perhaps putting it a bit simplistically, HuffPo is an interesting website and Drudge is a rather unremarkable webpage. You and I may know Drudge’s history with the Lewinsky scandal and know that the site is influential. But if you tell someone who hasn’t heard of it to check it out, they’re unlikely to bookmark that page for any reason other than to marvel at what web design looked like in 1994.

    I used to be a Drudge junky because I knew how influential it was, but I came to realize that if a story were of any importance or legitimacy, I would see it elsewhere, on sites less likely to cause eye strain. News outlets aren’t letting Drudge define what’s a story anymore, either. They may say otherwise in an occasional and embarrassing puff piece, but those puff pieces are just an easy way to cultivate links from a rather ego-driven webmaster’s namesake.

    By contrast, HuffPo is interesting not just because of its influence (which is increasing — every major media outlet wrote stories about HuffPo’s exclusive with Obama on race), but also because it is, in and of itself, simply more interesting. It has regular original reporting, for example, not just an occasional “The Drudge Report has learned…” tip. HuffPo has even discovered AJAX, comments, how to use the color palette in Photoshop, and lots of other features that have popped up on the Internet over the last decade or so. And the site’s multiple sections contribute to what its new tagline appropriately calls an “Internet Newspaper.”

    I wouldn’t mind if some traditional newspapers’ webpages took tips from it.

  • 3. Anonymous  |  March 25th, 2008 at 9:28 am

    HuffPo and Drudge are apples and bowling balls. Drudge is quick-scan-and-go headline aggregation. The political-opinion quotient of HuffPo seems higher and more obvious.

  • 4. Everett W.  |  March 25th, 2008 at 3:32 pm

    Huffington edged out Drudge in Compete.com’s measure for last month as well. From the graph, it looks like the Huffington Post has been on a massive growth spurt for the last half year.

  • 5. everett  |  March 26th, 2008 at 10:49 am

    They are very different sites. Huffpo makes a big distinction between the news side (close on 50 paid staffers) and the blog aggregation (close on 2000 unpaid bloggers). Apart from the disparity in number of blogs Huffpo is really very similar to a lot of regular newspaper sites - in look, feel and content. Drudge on the other hand clings strongly to the “blog” identity. Interesting that Huffpo’s mainstream strategy seems to be gaining the upper hand. Good news for traditional newspapers, if they can make the online transition.

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