Archive for March 30th, 2008
That’s one of the nuggets from a new Borrell Associates study conducted for TVB. Local TV stations are expected to make more than $1.1 billion for online advertising this year (+45% over last year), staying ahead of the pace to continue to grow online share. The report also illustrates the vast divide between stations in the same market: for example, one station pulls in $4M in online revenue compared to the next closest competitor at $1.4M. Three others make less than $500,000 each. Lots more good tidbits in the report, summarized by PaidContent here.
By the way, you have to wonder — local TV sites on average have more ad positions than the vast majority of news/information sites on the web. If about three-quarters of that ad inventory is unsold, perhaps a good strategy would be to reduce the number of ad units, improving the user experience while creating more punch for existing advertisers. Just a thought.
March 30th, 2008
Yahoo Shine launched today, a new site targeted to women ages 25 to 54 — the first new Yahoo site designed to target a specific demographic, reports the WSJ (sub. req). Partners include Hearst (Cosmopolitan, etc.) and Rodale (Women’s Health, etc.) Screen grab below…
March 30th, 2008
- NBC owned-and-operated sites to nearly double sales teams
- Veteran Hollywood producer set to make original shows for Xbox
- The story behind HuffingtonPost.com’s rapid rise to internet stardom
- MPAA calls on ISPs to proactively pull the plug on copyright offenders
- Behind-the-scenes in the Engadget vs. Gizmodo gadget blog battle
- TechCrunch poised to crack 3M uniques a month, now #1 on Technorati
March 30th, 2008
Beginning in May, local LPM/metered markets will receive live-plus-three-day ratings, in addition to the live and live-plus-seven-day ratings as before.
March 30th, 2008
For both network and local TV, there’s nothing more important than automotive advertising. U.S. car manufacturers are struggling and spending less. But some analysts predict that TV will keep its share of ad dollars despite automotive’s increasing investment online. “Research shows that TV advertising drives a lot of Web usage, so I think TV will remain important for automakers,” said Charlie Rutman, CEO of MPG North America, a media buyer. “I think the places you going to see a decline are in magazines and radio” as well as outdoor.
March 30th, 2008
