Automotive industry woes impact TV

Cory Bergman March 30th, 2008

For both network and local TV, there’s nothing more important than automotive advertising. U.S. car manufacturers are struggling and spending less. But some analysts predict that TV will keep its share of ad dollars despite automotive’s increasing investment online. “Research shows that TV advertising drives a lot of Web usage, so I think TV will remain important for automakers,” said Charlie Rutman, CEO of MPG North America, a media buyer. “I think the places you going to see a decline are in magazines and radio” as well as outdoor.