Yahoo debuts women’s site

Cory Bergman March 30th, 2008

Yahoo Shine launched today, a new site targeted to women ages 25 to 54 — the first new Yahoo site designed to target a specific demographic, reports the WSJ (sub. req). Partners include Hearst (Cosmopolitan, etc.) and Rodale (Women’s Health, etc.) Screen grab below…

4 Comments Add your own

1. oakling | March 31st, 2008 at 12:38 pm

oh good, just what we needed - more soulless “women’s” media dedicated to body image, celebrity, men, and selling us crap.
2. DB | March 31st, 2008 at 4:14 pm

totally. this is NOT going to save Yahoo!
3. Nick | April 1st, 2008 at 7:18 am

it’s very airy–both in design and content
4. Anonymous | April 5th, 2008 at 11:37 pm

It looks like a box with pretty type.