Another gimmick they can deep-six is uber-super local sports coverage, where they run teams/stats as if it were NFL week. While fun for coaches and parents of athletes, that time could be better used to discuss, I dunno, the presence of pharmaceuticals in our drinking water.

Want relative stability folks…. jump about the little guys that are locally owned and operated. There are only about 5 in the country. You’ll never get rich, but you’ll have a job.

Good luck

found the story on thedenverchannel.

might be worth a look.

$2,000,000 per year on a five-year contract.

i’d like to see ANY affiliate make that sort of committment to the web.

It all depends on the strength of your online business plan.

You have to figure out the balance between what should be done with your site - which we all talk about all the time on Lost Remote - and the resources & revenue to make it happen.

A site that gets a lot of page views or impressions may not be as successful when it comes to profit margin and revenue generation.

There are site platforms out there designed to generate a profit with a very small web staff. Granted, it may not be a high quality site, but if it makes more money it has a more successful business plan.

While we’re all pushing the envelope on content and site development and interactivity, we have to be aware of profitability.

Obviously the web is becoming more and more important in the newsroom - as it should - but just because your TV news is in the top 50 markets, that does not mean your web site produces top-50 market revenue.

Your extra web producer may cost the station between $50-70K or more after salary, health insurance, social security, etc. Maybe that money can be better utilized on a more automated web platform - or even another news reporter or equipment.

I think its a question that requires a very individual answer from every news station out there.

What about the efforts of Google and Yahoo! to post AP content and pull your stories from your site through rss feeds, etc?

Its not just the “old” media getting cut. That doesn’t mean online staffs are on the chopping block, but it does mean web producers need to be more aware of the contraints that the newsroom is under.

Of course, that’s just my take. I’d be interested to hear what anyone else thinks.

They seem to be affecting the core of the “old” media (meaning high-paid anchors, and producers dedicated to only one thing) and I haven’t seen any web producers or sales people on any of the lists of positions eliminated.

Just curious on your opinion…