Fox Interactive restructures, debuts ad network
Cory Bergman April 6th, 2008
Fox Interactive Media is restructuring to focus on rolling out its “HyperTargeting” ad platform — an effort to better monetize MySpace as well as create a larger ad network open to third-party publishers. Explains ClickZ, “The system uses data gleaned from MySpace profiles and other company sites to target display ads to hundreds of niche audience segments. According to FIM, at least 750 segments currently exist.” Also, FIM is working on a self-service ad platform for MySpace, due to launch in June.
2 Comments Add your own
1. Anonymous | April 7th, 2008 at 11:25 am
Interesting. I wonder if this is going to carry over to the localized MyFox platform at all.
2. Foxy | July 4th, 2008 at 9:21 am
Good Post
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