Yahoo previews newspaper ad technology

Cory Bergman April 6th, 2008

Facing increasing pressure from Microsoft for a deal, Yahoo has released new details on its upcoming behavioral ad platform, which will first appear on Yahoo newspaper consortium sites (press release). Called AMP, the platform strives to simplify the process of buying and selling targeted ads, both on Yahoo and its partner sites, across multiple platforms. The consortium will get first crack at the platform in Q3 of this year. “This is a turning point for our industry,” said Jay Smith, President, Cox Newspapers. “We’re blown away by how Yahoo! is working with intensity and commitment to create a collaborative and very efficient platform that we expect will have a significant impact on our sales capabilities.” Yahoo just released this video explaining AMP, along with more praise from the consortium…