Hulu sells out of ads, to add more

Hulu has sold out of its ad inventory. “Does that mean Hulu’s a hit? Not exactly,” writes Michael Learmonth in Silicon Alley Insider. “For starters, Hulu execs have kept the ad load on the site intentionally light, showing only one ad per commercial break to avoid driving off users.” But more ads are on the way — some selling at an estimated $60-70 CPM.