Iger: ABC News ‘disadvantaged’ in digital
Cory Bergman April 9th, 2008
Disney CEO Bob Iger said ABC News is “disadvantaged” in the digital world when compared to cable/internet combinations CNN/CNN.com and MSNBC/MSNBC.com. ABCNews.com had a record month in March, but still lags the top news sites. The key for ABCNews.com is “better content,” he said, saying it puts more pressure on ABCNews.com to “be better at it.” Iger mentioned that HuffingtonPost has grown a large audience without a television arm (a little apples-to-oranges considering it’s an advocacy site.)
1 Comment Add your own
1. Joe | April 9th, 2008 at 7:25 am
Perhaps it’s apples-to-oranges, but then again, there’s Google, Yahoo and a host of blogs too. In the end, a TV partner is no guarantee that a web site will succeed. Or a newspaper partner for that matter.
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