Media General offers buyouts in Tampa

Michael Gay April 14th, 2008

The Tampa market has long been an example to those in the industry as a market where true convergence has been achieved through the combined properties of the Tampa Tribune, WFLA and tbo.com. Today the Florida Communications Group, a Media General-owned company, offered voluntary buyouts to half of the 1,326 employees, including those employees from sister-publications (Spanish-language Centro Tampa, Sunbelt Newspapers, Suncoast News, Hernando Today and Highlands Today).

FCG president John Schueler says this is part of a re-alignment of the company, but it sounds a bit like convergence to the next level.
From the St. Petersburg Times story:

For example, the president and publisher of the Tampa Tribune, Denise Palmer, is now responsible for content across all the FCG platforms. The president and general manager of WFLA, Mike Pumo, is now responsible for revenues across all platforms, and their operations at all platforms will also be centralized under a single vice president.

Also in the article, a bit of irony: “All this news comes as the Society of Professional Journalists announced a 2007 Sigma Delta Chi Award in deadline reporting, online, given to the staffs of TBO.com, WFLA and the Tampa Tribune for their joint ‘converged’ reporting on storms in central Florida.”

1 Comment Add your own

  • 1. Dan  |  April 14th, 2008 at 8:21 pm

    You’ve got five destinations with the same news coverage. What’s the point of that?
    And the stories are all just repurposed.

    If I go to the St. Pete Times, this is a totally different
    news organization. DIfferent viewpoint. Different
    reporters. One place to see it.

    Do we need five URLs that provide the same thing?
    Do we need a TV transmitter so I can see a newsroom
    that’s decided for me, what I should see and in what
    order I should see it, the very same news
    I can see how I want and when I want online?

    Not to mention in a 60 minutes newscast, just about half of it is teases, promos and spots.

    Dan

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