New Borrell report on recruitment, video

Cory Bergman April 15th, 2008

In part because baby boomers will soon leave the job market, Borrell is predicting a 24 percent growth in online recruitment spending by 2012. And Borrell remains bullish on video, predicting $5 billion in spending at the local level by 2012 — over one-third of all local online ad revenue. “What’s driving the increase in online video is mainly what’s going on in automotive, real estate, recruitment, and healthcare,” said Borrell Associates SVP Peter Conti. “The local online ad spend is so big in these categories that they have a direct influence on this number.”

And these aren’t pre-rolls, folks, but advertorial clips. Refer to my earlier statements about how local TV is out of position on advertorial.