Comments on: Debriefing after NAB-RTNDA 2008 http://www.lostremote.com/2008/04/17/debriefing-after-nab-rtnda-2008/ Where TV Finds the Future Tue, 07 Oct 2008 00:03:51 +0000 http://wordpress.org/?v=2.5.1 By: Rocker http://www.lostremote.com/2008/04/17/debriefing-after-nab-rtnda-2008/#comment-895021 Rocker Fri, 18 Apr 2008 13:28:53 +0000 http://www.lostremote.com/2008/04/17/debriefing-after-nab-rtnda-2008/#comment-895021 Baby steps are not going to be enough. After almost a decade now of the writing being on the wall, we are standing on the same precipice the newspapers started going over last year. Broadcasters who are not now seriously looking at TRANSFORMATIVE ideas...ideas that shake up everybody at the station in a big way...are in for a VERY rough ride. Focus on maximizing your cash flow NOW...and be out of business in five years. If we don't commit to investing time, effort...and yes some money...there isn't room for 4 or 5 linear broadcasters in each market any more. Not enough viewer demand for that, or advertiser demand. Memo to broadcast ownership: WAKE UP! Baby steps are not going to be enough. After almost a decade now of the writing being on the wall, we are standing on the same precipice the newspapers started going over last year. Broadcasters who are not now seriously looking at TRANSFORMATIVE ideas…ideas that shake up everybody at the station in a big way…are in for a VERY rough ride. Focus on maximizing your cash flow NOW…and be out of business in five years. If we don’t commit to investing time, effort…and yes some money…there isn’t room for 4 or 5 linear broadcasters in each market any more. Not enough viewer demand for that, or advertiser demand.

Memo to broadcast ownership: WAKE UP!

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