NBCU forms brand placement unit

One of the big complaints of product placement is advertisers seem to be “jammed” into a storyline at the last minute. Well, the new NBC Universal Digital Studio in a partnership with Omnicom Media Group Digital will focus on creating branded content for digital platforms — a “co-developed process” for integrating advertiser brands from the beginning. “The idea here is to have brands in the storyline be the lead,” said OMG Digital CEO Matt Spiegel.