The power of embeddable video

In January, MSNBC.com became the first major news network to offer embeddable video players. In March, MSNBC.com says it set a video record: 125.7 million streams on 7 million unique users, which it says beats CNN.com. While MSNBC.com doesn’t split out the embedded numbers, it’s clear that embedding has paid off in spades. And a couple days ago, Hulu said its video players have been embedded 105,000 times on 12,000 sites — and it’s only been launched for a month.