TV station, newspaper plan morning show
Cory Bergman April 24th, 2008
Last month, WSFL announced it would moving into the South Florida Sun-Sentinel’s facility. And now the TV station says it plans to launch a morning show with the newspaper. “The goal is for the new show to be a fast-paced, personality-driven, nontraditional news and information format,” writes Tom Jicha in the Sun-Sentinel. “The emphasis will be on local content, much of it supplied by the Sun-Sentinel editorial staff.”


5 Comments Add your own
1. Steve | April 24th, 2008 at 12:21 pm
Personality driven? Is that really what people are looking for?? I come here for interesting news, but I certainly could care less about the people behind it.
2. Anonymous | April 24th, 2008 at 12:25 pm
“The goal is for the new show to be a fast-paced, personality-driven, nontraditional news and information format…”
Uhh… how is this different than ANY other TV news show on air today? Jeeeze… They all claim this. Marketing wizards…
3. off on a tangent | April 25th, 2008 at 7:29 am
it almost sounds like this station is creating an in-depth, story heavy morning show for retirees. my only question is how would that be fast-paced?
in most markets, morning shows are on a weather/traffic/fire-shootings wheel, but of course, that caters to the folks who are just trying to grab some info before leaving for the day.
i kinda wonder if this is the “old person” version of the “female demo” early evening shows that feature tons of health stories, etc. if so, this could be an interesting approach.
if it is catering to older people, it’d be WAY COOL to hire an older anchor, one with silver hair!
4. tdc | April 25th, 2008 at 7:58 am
i don’t know how much REAL hair(silver or otherwise) this icon of detroit tv has left, but if they had this guy hosting the crowds would be enormous.
click TDC.
it’s 4 minutes long… but worth it.
5. tdc | April 25th, 2008 at 8:00 am
my bad.
try this one…
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