Game over: Grand Theft Auto IV sales and reviews are in overdrive

David Johnson April 29th, 2008

The predictions that the latest installment of the popular GTA franchise would break Halo 3’s first-week sales figures appear to be true based on the release-day rush. At a time when media and entertainment spending is way down, GTAIV is set to pull in $400 million. It is also getting rave reviews as a “brutal and satirical masterpiece” and mentioned in the company of films like “The Godfather” and “Scarface.”

We’ve tried to issue the wakeup call to big-ol-media for years now here at 1 LR Plaza. GTAIV and Halo 3 are proving us right. Current gaming technology offers the most powerful communications and storytelling platform ever seen. And the market is speaking, very loudly. Anyone remember the episode of HBO’s Entourage where Peter Jackson is working in his gaming studio. Or George Lucas saying that he wasn’t done with the Star Wars franchise by not making more movies, chosing to make games instead.