came across this display ad on a web channel i frequent out of indianapolis… where does the convention and visitors bureau of san francisco come up with the idea that THEY can promote themselves better than the entrenched???

onlyinsanfrancisco(dotcom)

this will end badly for those who fail to invest in the GROWING segments of media… and i ain’t talking about printing new business cards that say “local media company” when the underlying approach is tv-centric all the way.

most station owners/groups that have reported up to today have delivered low-single digit rev. growth and are not forecasting such a rosey future even with the election coming.

if you want specific names, i’ll gladly provide you with a few.

as such, just as media companies started radio and television stations back in the day, media companies should be looking at starting game and mobile entries. right now, a few are licensing their brands to game studios and partnering with telcos, but they aren’t taking it seriously. and if anything, that a single title makes the money in one week that a publisher bleeds in a quarter - in an industry that grew in total value from 7.6 billion to over 14 billion in a year while all other media sharply declined…

…well, just search the archives. we told you so. over and over.

and as i teach this and give my talks and what have you and get asked over and over again, what do WE have to do with games, i answer with a question…why didn’t we just leave the movies in the hands of the keystone cops and tv with the puppets and uncle milty. serious content has a place on all platforms.

…anyway…

I enjoy gaming, and while its potential is huge (and nowhere close to being reached), there will always be a place for passive media.

Take weekends on basic cable channels like USA, TNT, FX, etc. They always have some movie just interesting enough to have on in the background as your doing your “honey-do’s” and things like that.

I agree with Hussman. Interactive isn’t *always* better. Sometimes it’s nice to be able to put down the controller and let the entertainment find us.

is it tv or youtube making the huge numbers of layoffs?

Viva la Passive Entertainment!

What a boring life he envisions.

Also, what a high opinion he holds of his own viewpoint. Once again, he refers to himself in this post (”As I’ve written off and on over the years…”), which he does more and more lately, as if doing so adds credibility to his writing.

i can recall when tv people galore were on here saying how youtube wouldn’t make it because their bandwidth costs would sink them.