Must reads at Advertising Age’s MediaWorks

David Johnson April 29th, 2008

Advertising Age’s MediaWorks section has a slew of articles that are worth your attention:

• The End of Network News as We Know It? Decreases in Ads and Viewers Mean Change Is in the Air for Big Three
• The Newspaper Death Watch: Tumultuous Week Highlights Industry’s Many Challenges
• What Recession? Online Giants Rake in Ad Bucks: Google, Yahoo and Microsoft Report Surging Earnings Amid Widespread Gloom in Other Sectors
• Presenting a Post-2.0 Way to Think About Media Measurology: Traffic Stats From Competing Metrics Firms Just Don’t Add Up. Could It Be We’re Counting the Wrong Stuff?

RE: The last one. Kind of topical for those readers that remember how Cory and I recently posted numbers within days of of each other from ComScore and Hitwise that offered very different views on video traffic.