Archive for May 2nd, 2008
Web streaming could be turning more into TV if ABC goes forward with adding more commercials to online show streaming. ABC will begin testing multiple commercials in the breaks of episode streams as soon as next week, according to THR.com. The executive vp digital media of Disney-ABC told the paper, “It would be premature for us to say people only want one ad.” Really? I only want one ad. Oh, and I want it to be :15 seconds or less. And, I’d like it to be relevant to me. No more ads for drugs that cure things I’ve never heard of. Would you say it’s premature to say people only want one ad?
May 2nd, 2008
What, you thought Microsoft would give up? The mega deal could happen as early as this weekend.
Update: Well, it looks like Microsoft is giving up. Offer withdrawn.
May 2nd, 2008
At the Drilling Down on Local conference in Seattle, media consultant and NowPublic chairman Merrill Brown said that old media needs to wake up and innovate or face extinction. Writes tech blogger John Cook: “Brown is especially skeptical about television, saying the business models for the big networks and their affiliates will make it difficult to make the transition.”
May 2nd, 2008
It’s now out of beta and available for all Google Adwords users to place ads on the Dish Network. If you work in TV, watching this demonstration video on how to place a Google TV ad is a must. As much as it may not be popular in the business (due to fears that it pushes down pricing), you have to agree that the Google method of advertisers buying their own ads in an auction system and letting them track their own impressions is smart. Of course, it won’t replace people-powered TV ad sales, but automated TV selling will play its own increasingly role over the years to come.
May 2nd, 2008
Just clicked an ad for CNN on Mediapost and this presentation kicked in.
May 2nd, 2008
