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Google TV ads now live

Posted by Cory Bergman on May 2, 2008

It’s now out of beta and available for all Google Adwords users to place ads on the Dish Network. If you work in TV, watching this demonstration video on how to place a Google TV ad is a must. As much as it may not be popular in the business (due to fears that it pushes down pricing), you have to agree that the Google method of advertisers buying their own ads in an auction system and letting them track their own impressions is smart. Of course, it won’t replace people-powered TV ad sales, but automated TV selling will play its own increasingly role over the years to come.

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