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Last year, NBC didn’t renew its contract with iTunes over a disagreement on flexible pricing, so the network pulled its shows off the download service. Now “The Office” and “Heroes” are appearing on Zune Marketplace for $1.99 each — the same price they sold on iTunes. But in this case, the Zune deal includes a provision for flexible pricing, although there are no “concrete plans” to do so.
7 comments May 5th, 2008
After the end of KARE-TV’s convergence show, OnLive, the TV station “information center” is experimenting with novel ways to add value online. For example, they recently webcast an expanded newscast that answered “viewser” questions about an investigative piece that had just aired.
Add comment May 5th, 2008
You may not be able to watch free streams of “Gossip Girl” on The CW’s site anymore, but you can certainly buy ‘em on iTunes — where it currently ranks as the most downloaded show. For the record, the show’s TV ratings the first week after the online episodes were yanked are up a notch. But it’s still early, and as I wrote before, I think pulling the shows off the web after building up a loyal online audience will only reduce the show’s changes of long-term survival.
4 comments May 5th, 2008
ABCNews.com says traffic is continuing to grow at a record pace. In April, the site saw 221.7 million page views, up 37% from the previous year — which makes four consecutive months of record page view growth. Press release…
Read the full post 14 comments May 5th, 2008
Called Newsware, it’s MSNBC.com’s “laboratory for news-infused games, tools and other experimentation.” For example, this is Spectra, a “customizable kaleidoscope of news” which allows you to navigate on a 3D plane…
More tools explained in the press release below…
Read the full post 3 comments May 5th, 2008
TV sites in the MyFox network will soon offer self-serve display and video ads for small and mid-sized advertisers. Called the FIM AdStore, advertisers will place ads through an auction system, but on a CPM basis. The ad platform will also “connect advertisers to a pool of video producers, writers, and others who will create ad elements and templates for the do-it-yourself Web spots and banners,” explains ClickZ.
14 comments May 5th, 2008
NBC has debuted iCue.com, a site that leverages NBC News archives to provide a free “collaborative learning community” for ages 13 and up. “There is tremendous opportunity to combine our vast resources of information with an audience that is hungry for it in an environment they are comfortable consuming it,” said NBC News President Steve Capus. NBC built the site in coordination with MIT’s Education Arcade.
Press release…
Read the full post Add comment May 5th, 2008
With the launch of AT&T Mobile TV, the New York Times looks at how mobile TV has caught on in other countries. In Japan, 20 million phones are equipped with TV receivers. South Korea has 8.2 million. By contrast, it’s estimated than 100,000 people have subscribed to Verizon’s mobile TV service since it launched in March of last year.
Meanwhile, members of the Open Mobile Video Coalition — local broadcasters who plan to use their digital signals to broadcast to handheld devices — continue their quest for TV anywhere. But lots of questions remain: Is there enough spectrum? How to monetize it? How many people will watch it?
6 comments May 5th, 2008
B&C’s Michael Malone profiles Google’s Michael Steib, who’s has the challenge of selling the Google TV Ads concept to broadcasters. Steib, as you may remember, launched Weather Plus while GM of Strategic Ventures at NBC Universal.
Add comment May 5th, 2008
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