ABCNews.com has ‘unprecedented’ April
Cory Bergman May 5th, 2008
ABCNews.com says traffic is continuing to grow at a record pace. In April, the site saw 221.7 million page views, up 37% from the previous year — which makes four consecutive months of record page view growth. Press release…
PRESS RELEASE — ABCNEWS.com continued to achieve record high traffic in April 2008, with 221.7 million page views, up 37% from the previous year. April marked the site’s fourth consecutive month of record page view growth. In April, ABCNEWS.com reached nearly 22 million uniques, an increase of 43% compared with the same time last year, according to ABC’s measurements. Video views for the site increased by 50% compared to the same time last year, according to ABC.
Multiple sections on ABCNEWS.com attracted triple digit growth for the month. ABC News’ Investigative Unit’s “Blotter,” which celebrated its second anniversary, increased page views 453% from the previous year, according to ABC’s measurements. Other sections that saw considerable page view growth compared with the previous year included the Money (418% increase), Health (358% increase), Politics (211% increase) and Technology (168% increase) sections.
In April, ABC News’ mobile site, m.abcnews.com, increased page views 81% versus the same time last year, according to ABC’s measurements.
14 Comments Add your own
1. Rocker | May 5th, 2008 at 3:24 pm
I’m a little suspicious. Beyond “Debate-gate” undoubtedly driving a ton of traffic, I just haven’t seen anything on the site or on the air that would account for this. Suspect it has something to do with some kind of distribution arrangement…widgets? Co-branded video players with affiliates? That would be noteworthy in and of itself, but the idea that the ABCNews.com site itself is all of a sudden a runaway destination hit seems implausible. There’s also no evidence to support this in Comscore…yes, I know Comscore sucks but it would almost certainly directionally at least catch a big move like this.
2. Randy | May 5th, 2008 at 8:56 pm
What? ComScore sucks? “Shocked, shocked to find such things going on here!”
3. skeptic | May 6th, 2008 at 7:40 am
Hey Rocker … “Implausible?” “No evidence?” Wonder why? May be it has something to do with those four magic words: “according to ABC’s measurements?”
4. fleetwood mack | May 6th, 2008 at 8:22 am
what’s that a fifth of cnn.com and a quarter of msnbc.com?
would that abcnews did its site as well as its press releases.
would that.
5. Rocker | May 6th, 2008 at 8:24 am
Actually fleetwood, if 22 million uniques are real, they’d be getting in the game.
6. tdc | May 6th, 2008 at 10:01 am
compete just published april’s numbers- it’s hard to find many up double digits, but i can show you plenty that are down over 40%.
7. lex | May 6th, 2008 at 1:08 pm
tdc, what does that mean?
8. tdc | May 6th, 2008 at 2:59 pm
i’d explain in detail, but was hoping to use all the info in the “online debate” i was challenged to oh-so-many months ago (betcha thought i forgot, huh?).
suffice it to say the charts pretty much speak for themselves.
9. Anonymous | May 7th, 2008 at 1:49 am
News to me!
10. tdc | May 7th, 2008 at 7:55 am
if it’s “news to me!” (or anyone else) just click tdc.
thanks for the archives, cory!
11. tdc | May 7th, 2008 at 7:59 am
using the graph on compete for wisn v. jsonline is worth a look, too.
12. Steve Josco | May 7th, 2008 at 8:36 am
Hmmm. Compete’s numbers are way, way off for us. Our visitor numbers are about six times higher than they’re reporting.
So, it’s a lot like NetNielsen, which is also off by wide margins.
Will someone ever find a method for accurately measuring these things, or is it impossible?
13. tdc | May 7th, 2008 at 9:30 am
i only took issue with wisn because it was the centerpiece of an argument made by someone else.
i meant no disrespect to my friends in milwaukee.
but the larger issue of an accurate count does remain… H/A’s ceo was quoted at the annual shareholder’s meeting a day or so ago as saying “nearly 2 million viewers visited our (30) properties TODAY”.
that would equate well over 50 million per month.
hmmm, nielsen sez 17 million per month over the entire SEVENTY ib properties.
damn straight somebody better learn how to count.
14. Anonymous | May 7th, 2008 at 9:49 am
Just about any major national site offering political news is experiencing tremendous gains. I’m not sure why people are doubtful. It’s the heat of the campaign season.
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