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The new new media

Posted by Don Day on May 7, 2008

If you’re still calling the Internet business “new media” — stop. The “new” new media is placed-based — gas stations, malls, stores – etc. The local Albertsons now has “CheckOutTV,” the mall has a big TV ad kiosk – and even many gas stations are now using services like PumpTopTV. There’s big opportunity for advertisers here, because you can provide your existing (or repackaged) content – and perhaps even sell the surrounding ads. Part of the WNBC restructuring (below) is an increased focus on placed-based TV.

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