Comments on: The new new media http://www.lostremote.com/2008/05/07/the-new-new-media/ Where TV Finds the Future Fri, 04 Jul 2008 20:51:08 +0000 http://wordpress.org/?v=2.5.1 By: Anonymous http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-945316 Anonymous Fri, 09 May 2008 05:40:31 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-945316 The only TV I ever saw people stand in line to watch was at Wal-Mart, 3 am, 45 year old men trying to break the Xbox : ) The only TV I ever saw people stand in line to watch was at Wal-Mart, 3 am, 45 year old men trying to break the Xbox : )

]]> By: Edward Smith http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-944006 Edward Smith Thu, 08 May 2008 16:47:00 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-944006 This is what IB(S) sprung from. Before we started IB, we were doing an enterprise called Private Channels, where we used Scala's Infochannel software to develop multimedia presentations. The infochannel software ran on the Amiga platform, and had amazing (for the time) video, animation, and sound capabilities. The players we used were Amiga CD32 cd game consoles. We would distribute a CD ROM of base audio, video, imagery, and other assets. We would then deliver, several times daily, text and behavior through a modem or satellite connection, to the players. We developed a number of channels, which customers could buy (games, trivia, news, sports, weather, etc.) ala carte. We installed systems at companies such as Rainbow Foods (an extremely large grocery chain (owned by SuperValu, I think), with a number of monitors distributed through the stores, including over the checkout lines. Rainbow's goal was multiple - to provide advertising and specials, and to reduce perceived checkout time at the lines. We did another dozen or so installations for a number of fortune 1000 companies, mostly internal for employee communication. Then, the first Netscape beta was released, and the game changed... This is what IB(S) sprung from.

Before we started IB, we were doing an enterprise called Private Channels, where we used Scala’s Infochannel software to develop multimedia presentations.

The infochannel software ran on the Amiga platform, and had amazing (for the time) video, animation, and sound capabilities.

The players we used were Amiga CD32 cd game consoles.

We would distribute a CD ROM of base audio, video, imagery, and other assets.

We would then deliver, several times daily, text and behavior through a modem or satellite connection, to the players.

We developed a number of channels, which customers could buy (games, trivia, news, sports, weather, etc.) ala carte.

We installed systems at companies such as Rainbow Foods (an extremely large grocery chain (owned by SuperValu, I think), with a number of monitors distributed through the stores, including over the checkout lines.

Rainbow’s goal was multiple - to provide advertising and specials, and to reduce perceived checkout time at the lines.

We did another dozen or so installations for a number of fortune 1000 companies, mostly internal for employee communication.

Then, the first Netscape beta was released, and the game changed…

]]> By: Rocker http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943925 Rocker Thu, 08 May 2008 15:52:56 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943925 Place-based was around long before the web, as some have already noted. Spent quite a long time working in sales/marketing in place-based (aka "out of home') media some years back. My experience tells me in can work, but the media (technology and content) MUST be tailored for the environment/audience. Not easy to do, although many of the more recent initiatives have taken big strides over the earlier efforts. Problem with the Checkout Channel was that the cashiers turned off the sound, it was so annoying. Now, technology exists to make the audio audible only if you are in a very narrow/specific cone in the checkout line. Cashiers can't even hear it. Just an example. Place-based was around long before the web, as some have already noted. Spent quite a long time working in sales/marketing in place-based (aka “out of home’) media some years back. My experience tells me in can work, but the media (technology and content) MUST be tailored for the environment/audience. Not easy to do, although many of the more recent initiatives have taken big strides over the earlier efforts. Problem with the Checkout Channel was that the cashiers turned off the sound, it was so annoying. Now, technology exists to make the audio audible only if you are in a very narrow/specific cone in the checkout line. Cashiers can’t even hear it. Just an example.

]]> By: Dennis http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943865 Dennis Thu, 08 May 2008 15:26:52 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943865 CNN had what it called the "Checkout Channel" for a few years back in the 90's. CNN had what it called the “Checkout Channel” for a few years back in the 90’s.

]]> By: discreet_chaos http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943774 discreet_chaos Thu, 08 May 2008 14:30:18 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943774 I thought grocery store and gas station television were both Turner initiatives, back in the day? Content from CNN from a lifestyle angle, wrapped around targeted commercials. I thought grocery store and gas station television were both Turner initiatives, back in the day? Content from CNN from a lifestyle angle, wrapped around targeted commercials.

]]> By: Hussman http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943624 Hussman Thu, 08 May 2008 13:07:14 +0000 http://www.lostremote.com/2008/05/07/the-new-new-media/#comment-943624 The only place I see SheckOutTV becoming a success is KMart, because we all know it takes several minutes to actually get through a checkout aisle. Anyone who thinks this will work in places like Target or "Grocery Store X" is kidding themselves. No one wants to stand in line any longer than possible, especially during the Holidays or any given weeknight after you get off from work. The only place I see SheckOutTV becoming a success is KMart, because we all know it takes several minutes to actually get through a checkout aisle.

Anyone who thinks this will work in places like Target or “Grocery Store X” is kidding themselves. No one wants to stand in line any longer than possible, especially during the Holidays or any given weeknight after you get off from work.

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