AP wants a button in the iPhone’s home screen

Don Day May 11th, 2008

The Associated Press is trying to get itself a prized piece of square-ish real estate on the home screen of the Apple iPhone, Forbes reports. The news collective notes that the phone has buttons for weather, stocks and maps - but not news. It says the AP Mobile News Network is a prime candidate to be that news button. But why APMNN instead of Google News, et al?

[T]he business model behind the effort is very different from those of online news aggregators, too. Instead of page views, participants will get half the revenues for any ads they sell, and half the revenues generated by any content they contribute.

A rant about the APMNN in a moment — but it’s interesting that the collective is working on a new model that would pool monetary gain for the journalistic resources contributed.

And the business model behind the effort is very different from those of online news aggregators, too. Instead of page views, participants will get half the revenues for any ads they sell, and half the revenues generated by any content they contribute.