HBO coming to iTunes with flexible pricing
Cory Bergman May 12th, 2008
Wow. NBC left iTunes in part because Apple refused to offer flexible pricing, but now HBO will offer its shows on the download service under a flexible pricing scheme. “Episodes of some HBO shows are likely to be sold at the standard price of $1.99 per episode or higher, these sources said, marking the first time Apple has agreed to selling television shows at different prices in the United States,” reports Reuters. It’s also the first time HBO has sold downloads of its shows. The deal is expected to be announced on Tuesday.
2 Comments Add your own
1. MREMeals.net | May 12th, 2008 at 9:26 pm
I’m getting the feeling that the refusal to offer flexible pricing is not the real reason why NBC left iTunes. Seems like there’s more to it than that… it doesn’t take a genius to realize that iTunes sales volume compared to it’s (lack of serious) competitors will more than make up for any price differential. I’m reading it as a failed “hardball” bargaining tactic by NBC.
2. Mark Mascolino | May 14th, 2008 at 10:22 am
The rumors are that NBCU wanted more restrictive DRM as well which was a sticking point.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed