http://www.lostremote.com/2008/05/12/hbo-coming-to-itunes-with-flexible-pricing/ Where TV Finds the Future Fri, 29 Aug 2008 20:38:06 +0000 http://wordpress.org/?v=2.5.1 http://www.lostremote.com/2008/05/12/hbo-coming-to-itunes-with-flexible-pricing/#comment-955159 Mark Mascolino Wed, 14 May 2008 17:22:44 +0000 http://www.lostremote.com/2008/05/12/hbo-coming-to-itunes-with-flexible-pricing/#comment-955159 The rumors are that NBCU wanted more restrictive DRM as well which was a sticking point. The rumors are that NBCU wanted more restrictive DRM as well which was a sticking point.

]]> http://www.lostremote.com/2008/05/12/hbo-coming-to-itunes-with-flexible-pricing/#comment-952958 MREMeals.net Tue, 13 May 2008 04:26:44 +0000 http://www.lostremote.com/2008/05/12/hbo-coming-to-itunes-with-flexible-pricing/#comment-952958 I'm getting the feeling that the refusal to offer flexible pricing is not the real reason why NBC left iTunes. Seems like there's more to it than that... it doesn't take a genius to realize that iTunes sales volume compared to it's (lack of serious) competitors will more than make up for any price differential. I'm reading it as a failed "hardball" bargaining tactic by NBC. I’m getting the feeling that the refusal to offer flexible pricing is not the real reason why NBC left iTunes. Seems like there’s more to it than that… it doesn’t take a genius to realize that iTunes sales volume compared to it’s (lack of serious) competitors will more than make up for any price differential. I’m reading it as a failed “hardball” bargaining tactic by NBC.

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