NBCU syndicates health video clips

Cory Bergman May 12th, 2008

Calling it the “Digital Health Network,” NBCU is syndicating health video produced by NBC News, NBC Local Media and Healthology.com. Distribution partners include Healthline Networks, RightHealth and YourTotalHealth.com. “Today’s announcement is another example of how we are focused on building rich, niche digital networks,” said George Kliavkoff, Chief Digital Officer, NBC Universal. “We will continue to look at niche categories that have a passionate user base and also happen to fit the criteria of a top advertising category that we think is underserved by professional quality video on digital platforms.” (Full disclosure: NBCU is a joint venture partner of MSNBC.com, which is my new employer in two weeks.)