Archive for May 13th, 2008
So by now, you’ve probably heard about veteran WNBC anchor Sue Simmons and her unfortunate F-bomb drop on live TV. Of course, in the market the size of New York, this sort of thing spreads like wildfire… on YouTube, especially. As of this count there are 17 clips. Wait, make that 13, as two have been removed “by the user” and two more “due to a copyright claim by a third party.” By any definition, this isn’t good publicity, but trying to stop it in today’s viral society is a near impossibility.
Meanwhile, there are 600 comments and counting on WNBC.com.
Update: Even the New York Times did the story today.
May 13th, 2008
I’ve always wanted to do something like this for years (proof right here), and now MyFoxChicago.com is the first to make it happen. On AirFoxLive.com, not only do they stream their chopper live whenever it’s flying, but they also track it in real-time on an interactive Google Map.
As you can see, a bubble gives the current speed, altitude and heading. The player in the upper right displays one of the chopper’s three live cameras. “This also plugs right into Google Earth for on-air use,” says MyFoxChicago.com’s Steve Baron (who also runs LiveNewsCameras.com). How cool is that? I think this is a natural extension for a TV site, and the primary reason why nobody’s done this to date is the age-old concern that you’re tipping off your competition. But as Lost Remote readers know, that old-model, TV-driven thinking should not restrict innovation online.
May 13th, 2008
The NAA has released this big ol’ report today: Zooming In on Online Video - Newspaper Association of America: Advancing Newspaper Media for the 21st Century Video viewing numbers are on the major upswing, with comscore reporting 11.5 billion viewed in March. So everyone needs to jump on, right? With the pack mentality, does this mean everyone is going to be a broadcaster now? Does every story have to have the writer re-reading the copy in front of a camera, wearing of funny hat optional? And why DO men have nipples?
May 13th, 2008
An ad optimization company called PubMatic analyzed data from over 3,000 online publishers and came away with some interesting results. Display ad prices for large sites (more than 100M page views a month) dropped 52 percent. Medium sites were flat, and smaller sites actually increased. “Among the verticals, social networking led the plunge with monetization dropping 47 percent,” explains PubMatic. In many respects, this shouldn’t be that big of a surprise, as the social network sites have had the most difficult time monetizing their inventory. But it illustrates the growing commoditization effect of vast amounts of ad inventory. (Via PaidContent)
May 13th, 2008
